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Websites for Okanagan wineries

Sell the vineyard as well as the bottle

Winery websites that sell wine, club memberships, and tastings direct. Three fixed prices, published in full, with everything each one includes.

See the packagesBook a call

The real problem

The wine is not the problem.

Demand is soft and prices are under pressure. It is easy to blame health trends and younger drinkers. But people still buy wine. They buy it from wineries they know, follow, and trust.

Most winery websites read like a brochure from 1996. A vintage chart, a tasting note, and a phone number. Nobody who found you on their phone last night will join your club from that page.

Your social media makes people curious. Your website is where they buy, book, and join. If that last step fails, the rest of your marketing is wasted.

What the site has to do

Six jobs, every day of the year

A winery website earns its keep in the off season as much as at harvest. Every package below does all six.

  • Sell bottles direct

    Every wine gets its own page with notes, pairings, and a buy button. The sale lands with you, at full price.

  • Grow the club

    Club sign up sits on the homepage, every wine page, and the visit page. Members are your steadiest revenue.

  • Fill the tasting room

    Guests book a tasting, a tour, or a private event in under a minute, with a deposit if you want one.

  • Make the vineyard a name

    Blocks, sites, and the people who farm them get pages of their own. That is how a vineyard name ends up on a label.

  • Serve trade and press

    Buyers, sommeliers, and writers find tech sheets, bottle shots, and your story without sending an email.

  • Own the list

    Social reach rents attention. Email and text belong to you. Every page asks for an address and sends it to your list.

Three packages

Priced as products, not proposals

Each package is built from products on the pricing page, so you can check the math. The price is the same for a family winery as for an ownership group.

  • Tasting room

    $19,700

    A family winery with its story, wines, and photographs ready to go.

    Timeline
    4 weeks
    Payment
    50% to book, 50% at launch

    Everything included

    • Twelve page Template website with every Template inclusion
    • Wine club and store connected, styled to match the site
    • Tasting and tour bookings with deposits where you want them
    • A page for every wine, with notes, pairings, and a buy button
    • Visit page with hours, directions, and accessibility details
    • Events page your team can update without us
    • Winery schema on every page, so search and AI tools read you right

  • Portfolio

    $57,000first estate

    An ownership group running several estate brands that each need to stand alone.

    Timeline
    12 to 14 weeks
    Payment
    40% to book, 30% at design approval, 30% at launch

    Everything included

    • Custom website up to twenty-five pages with every Custom inclusion
    • A design system built to carry more than one estate brand
    • Wine club and store connected for the first estate
    • Tasting, tour, dining, and event bookings
    • Analytics that report sales by estate, channel, and campaign
    • A full day of photography direction
    • A trade and media room for buyers, sommeliers, and press
    • Each added estate brand on the same system at a fixed price

Own more than one estate?

Added estate brand: $22,000 per estate. Your next estate, built on the Portfolio system for a fraction of a new build.

Already have a site you like?

Wine club and store integration on its own: $4,800. Works on a site somebody else built.

Prices are in Canadian dollars. GST is added at invoicing.

The homepage of Pebblewalk Estate Winery, a made-up winery, with vineyard rows above a lake

See a sample

The Tasting room package, built for a made-up winery

Pebblewalk Estate Winery does not exist. Its homepage does, with wine pages, club sign up, and tasting bookings.

See the sample winery site

After launch

Keep the list growing

A club grows from the list, and the list grows from people who find you. These three monthly plans do that work. Month to month after the minimum.

  • Search, Focused

    $2,500a month

    One market, one city, and a short list of terms worth owning.

    Everything included

    • Keyword and competitor tracking, reported monthly
    • Two optimized pages or articles published each month
    • Technical fixes as they are found, not batched
    • Google Business Profile managed, including posts and photographs
    • Local citation building and clean up
    • Internal linking maintained as the site grows
    • Monthly report with rankings, traffic, and inquiries
    • A thirty minute call each month
    • Three month minimum, then month to month

  • Paid search and social

    $1,800a month

    You want inquiries this quarter, not next year.

    Everything included

    • Google Ads, Meta, or both, managed together
    • Campaign structure, keyword and audience research, and negative lists
    • Ad writing and creative direction, refreshed monthly
    • Landing page recommendations tied to each campaign
    • Conversion tracking configured and verified
    • Monthly report showing cost per inquiry, not impressions
    • Management fee covers up to $12,000 of monthly spend, then 15% of spend
    • Ad budget goes on your own card, billed by the platform to you

  • Email marketing

    $1,450a month

    A list you already own and have never put to work.

    Everything included

    • Two campaigns written, designed, and sent each month
    • Automated flows maintained: welcome, nurture, and win back
    • List segmentation and health monitoring
    • CASL consent records kept and audited quarterly
    • Deliverability monitored, including SPF, DKIM, and DMARC
    • Monthly report on opens, clicks, and revenue

See every monthly plan

For growers

Sell grapes? Build the name first.

Some vineyards sell for more because winemakers want the name on the label. That reputation is built on purpose. We wrote out the eight steps a family vineyard can take to get there, starting this season.

Read the eight steps

Guides for wineries

Free reading before you call

Plain answers to the questions owners ask about selling wine direct.

Before you ask

Questions wineries ask first

We already use Commerce7 or WineDirect. Do we have to switch?

No. We connect the platform you already pay for and style it to match the site. Your club members, orders, and history stay where they are.

Can you work around harvest?

Yes. We plan the schedule around your season. Photography lands at harvest or bud break, and launch avoids your busiest weeks unless you want the traffic.

We own more than one estate. Does each one need its own site?

Each estate gets its own site, domain, and voice. The Portfolio package builds one design system that carries all of them, so every added estate costs a fixed price, not a new build.

Do you make our social media videos?

No. We build the place your social media sends people, and we make sure it turns a viewer into a club member or a booked tasting. Your team or your content partner makes the videos.

Do you only work with Okanagan wineries?

We are based in the Okanagan, and wineries here get in person sessions at no charge. We take wineries anywhere in British Columbia over video.

Twenty minutes, then a fixed price in writing.

Tell us about the estate, the wines, and the club. The call ends with a written scope and a number. There is no charge for it.

Book a callSee every price