Two tiers, one standard

Websites, priced as products

Both tiers are built static, served from the edge, and handed to you with the keys. The difference is where the design and the words come from, and that difference is the whole price gap.

Template and custom builds compared
	Template	Custom
Starting price	$8,500	$28,000
Timeline	3 weeks	8 to 10 weeks
Design	My layout system, your brand applied	A design system built for you
Homepage	Existing layout	Two directions, one taken to finished
Words	You supply them, I proofread	Written from scratch, interviewed out of you
Photographs	You supply them, I crop and place	Direction, shot list, and on set support
Strategy	Not included	Discovery, competitor review, and a written plan
Keyword research	Not included	Included across the whole site
Local SEO setup	Included	Included
Schema markup	Included	Written by hand for your business type
Accessibility	Checked to WCAG 2.1 AA	Built and tested to WCAG 2.1 AA with a screen reader
Analytics	Connected	Configured with conversion tracking
Revisions	One round	Two rounds
Feedback window	Three business days	Five business days
Training	A recorded walkthrough	A live session and a written guide
Launch support	Not included	Thirty days
Payment	50% and 50%	40%, 30%, and 30%
You own it	Yes	Yes

Tier one

Template

For a company with its words and photos ready that wants a serious site live in three weeks.

The price holds while these hold

Finished copy and finished photographs supplied before the build starts
One named approver who can say yes
Feedback back inside three business days
One revision round

Not in this tier

A custom homepage or a design system built for you
Copywriting or editing beyond fixing typos
Logo or brand identity work
An online store
Custom functionality of any kind

If any of that changes it becomes a custom build, and I tell you the new number before anything moves.

Most booked
Website, six pages
$8,500
A company with one location and a clear service list.
Timeline
3 weeks
Payment
50% to book, 50% at launch
Everything included
- Six pages, built from the Lark layout system
- Your logo, colors, and typefaces applied throughout
- Your finished words placed and proofread for typos
- Up to thirty of your photographs cropped, compressed, and placed
- Mobile, tablet, and desktop layouts
- Contact form delivered to one inbox
- Local SEO setup: page titles, meta descriptions, and headings
- Schema markup on every page
- Google Business Profile linked and verified
- Google Analytics and Search Console connected
- Sitemap, robots file, and redirects from your old URLs
- Accessibility checks against WCAG 2.1 AA
- One revision round across the whole site
- Domain, DNS, and SSL set up and handed to you
- A recorded walkthrough of how to edit it
Website, twelve pages
$12,500
A company with several services, locations, or audiences to separate.
Timeline
3 to 4 weeks
Payment
50% to book, 50% at launch
Everything included
- Everything in the six page website
- Twelve pages instead of six
- A service page template you can repeat
- A news or blog section with the first three posts placed
- Up to sixty of your photographs cropped, compressed, and placed
- Internal linking plan across the service pages
Landing page
$3,200
One campaign, one offer, one page that has to convert.
Timeline
1 week
Payment
100% to book
Everything included
- One long form page from the Lark layout system
- Your words placed and proofread for typos
- Form or booking link with conversion tracking
- Mobile, tablet, and desktop layouts
- Page title, meta description, and schema markup
- Thank you page and goal set up in Analytics
- One revision round
Online store
$16,000up to 50 products
A company that sells a defined catalogue and wants it live fast.
Timeline
5 to 6 weeks
Payment
50% to book, 50% at launch
Everything included
- Shopify theme configured to your brand
- Up to fifty products loaded with your titles, descriptions, and photographs
- Collections, filters, and search
- Payments, taxes, and Canadian shipping rules configured
- Checkout tested end to end with a real transaction
- Abandoned cart email and order confirmation styled to your brand
- Product schema markup and a product feed for Google
- Six static pages: home, about, contact, shipping, returns, and FAQ
- Analytics, conversion tracking, and the Meta pixel
- One revision round
- A recorded walkthrough of order handling and stock

Tier two

Custom

For an established company where the website is how people decide whether to trust you.

What I need from you

A named decision maker available for four working sessions
Feedback back inside five business days
Photography booked or licensed before build week

Not in the price

Paid media budget, which goes on your own card
Third party software licenses and subscriptions
Ongoing content writing after launch

Most booked
Website, up to twelve pages
$28,000
An established company whose website has to do the convincing.
Timeline
8 weeks
Payment
40% to book, 30% at design approval, 30% at launch
Everything included
- Discovery: two working sessions, a competitor review, and a written strategy
- Keyword and search demand research for your market
- A design system built for you: type scale, color, spacing, and components
- Two homepage design directions, then one taken to finished
- Every page written from scratch, interviewed out of you
- Up to twelve pages designed individually
- Photography direction and a shot list for your photographer
- Custom illustration or iconography where the design calls for it
- Motion and interaction designed, not bolted on
- Technical SEO: speed, crawlability, internal linking, and redirects
- Schema markup written by hand for your business type
- Analytics, Search Console, and conversion tracking configured
- Accessibility built to WCAG 2.1 AA and tested with a screen reader
- Two revision rounds, at design and at build
- Staff training session and a written editing guide
- Thirty days of launch support after go live
Website, up to twenty-five pages
$45,000
More than one location, a long service list, or a team that has to be findable.
Timeline
10 to 12 weeks
Payment
40% to book, 30% at design approval, 30% at launch
Everything included
- Everything in the twelve page custom website
- Up to twenty-five pages designed individually
- Location pages built for local search, one per location
- Team and biography system that your staff can update
- A news or insight section with a content plan for the first quarter
- Search across the site
- Three working sessions instead of two
Landing page
$7,500
A launch or campaign where the page has to look nothing like anyone else.
Timeline
2 to 3 weeks
Payment
50% to book, 50% at launch
Everything included
- Strategy session and a written conversion plan
- One page designed from scratch, two directions shown
- Copywriting from scratch, interviewed out of you
- Custom motion and interaction
- Form or booking flow with full conversion tracking
- Two revision rounds
- A written test plan for the first sixty days
Online store
$42,000
A catalogue that is the business, not a sideline.
Timeline
12 to 14 weeks
Payment
40% to book, 30% at design approval, 30% at launch
Everything included
- Discovery, competitor review, and a written commerce strategy
- A custom Shopify theme built from your design system
- Custom product, collection, and cart experiences
- Product data structure and up to two hundred products loaded
- Product description writing for up to thirty hero products
- Payments, taxes, shipping, and returns configured for Canada and the United States
- Subscription, bundle, or wholesale setup where you sell that way
- Email flows built and styled: welcome, abandoned cart, and post purchase
- Product schema, merchant feed, and ecommerce tracking
- Load testing and a checkout tested end to end
- Two revision rounds
- Staff training on orders, stock, and merchandising
- Thirty days of launch support after go live

What both tiers are built on

The same stack, whichever tier you buy. This is the part that does not vary with budget.

Static, not a page builder

Your site is built into plain files and served from Cloudflare's network. There is no database to hack, no plugin to break, and no monthly licence to renew. Pages load in well under a second on a phone.

Findable by people and by machines

Schema markup on every page, a clean heading structure, real page titles, and a sitemap. That is what search engines read, and it is what the AI assistants read when somebody asks them who to hire.

Accessible on purpose

Color contrast is measured, not guessed. Every control works from a keyboard. Every image has a real description. The build fails if the contrast checks fail.

Yours, completely

You own the code, the domain, the content, and every account. Nothing is locked to me. If you leave, I hand over the files and the logins.

Prices are in Canadian dollars. GST is added at invoicing.

Not sure which tier?

Book a call. If Template will do the job I will tell you, because a custom build you did not need is the fastest way to lose a client.

Book a call See every price

Websites, priced as products

Template

Website, six pages

Website, twelve pages

Landing page

Online store