Lark Websites

After the site is live

Keeping it safe, and getting people to it

A website that nobody maintains rots, and a website that nobody finds earns nothing. Both problems are priced the same way as everything else here: a fixed monthly number with the work written down.

How the monthly plans work

  • One fixed price a month, billed on the same date.
  • Month to month after the stated minimum.
  • Cancel by email, with no exit fee.
  • Your accounts stay in your name the whole time.
  • A report every month that says what happened and what is next.

What I will not do

  • Lock you into a twelve month term to get a lower rate.
  • Hold your Analytics, Ads, or domain accounts in my name.
  • Bill you for ad spend, which goes on your own card.
  • Report impressions when you asked about inquiries.
  • Charge a setup fee to start a monthly plan.

Maintenance

Care plans

Hosting, backups, patching, and monitoring, plus a set number of changes a month. A change request is one edit to existing content on one page.

  • Care

    $250a month

    The site is finished and has to stay that way.

    Everything included

    • Hosting, DNS, and SSL managed
    • Daily backups, with a restore tested every quarter
    • Security patching and malware scanning
    • Uptime monitoring with a one hour check
    • Broken link and form delivery check each month
    • A monthly report you can actually read
    • A reply to you inside two business days
  • Care Pro

    $750a month

    The site changes most weeks and has to keep ranking.

    Everything included

    • Everything in Care Plus
    • Up to ten change requests a month
    • One new page built each quarter
    • Monthly search performance report with what to do next
    • Annual accessibility audit against WCAG 2.1 AA
    • A thirty minute call each month

Extra change requests beyond your plan are $100 each, approved by email before I touch anything. New pages and new features are quoted as their own product.

Paid reach

Ads and email

Two ways to reach people faster than search can. Ad budget always goes on your own card, billed by the platform straight to you, so your records stay clean for grants and for your accountant.

  • Paid search and social

    $1,800a month

    You want inquiries this quarter, not next year.

    Everything included

    • Google Ads, Meta, or both, managed together
    • Campaign structure, keyword and audience research, and negative lists
    • Ad writing and creative direction, refreshed monthly
    • Landing page recommendations tied to each campaign
    • Conversion tracking configured and verified
    • Monthly report showing cost per inquiry, not impressions
    • Management fee covers up to $12,000 of monthly spend, then 15% of spend
    • Ad budget goes on your own card, billed by the platform to you
  • Email marketing

    $1,450a month

    A list you already own and have never properly used.

    Everything included

    • Two campaigns written, designed, and sent each month
    • Automated flows maintained: welcome, nurture, and win back
    • List segmentation and health monitoring
    • CASL consent records kept and audited quarterly
    • Deliverability monitored, including SPF, DKIM, and DMARC
    • Monthly report on opens, clicks, and revenue

One-time projects

Fix it once

Not every problem needs a monthly plan. These are finished pieces of work with a start, an end, and a report at the bottom.

  • Google Business Profile setup

    $1,200

    Your profile is wrong, unclaimed, or empty.

    Everything included

    • Profile claimed and verified
    • Categories, services, and attributes chosen and filled
    • Business description written
    • Twenty photographs cropped, named, and uploaded
    • Opening hours, holiday hours, and service area set
    • Review request link created and a request template written
    • Duplicate and incorrect listings reported and removed
  • Local SEO setup for an existing site

    $2,400

    Your site is fine. Its search setup is not.

    Everything included

    • Keyword research for your market
    • Page titles and meta descriptions rewritten across the site
    • Heading structure corrected
    • Schema markup written and deployed
    • Sitemap, robots file, and canonical tags fixed
    • Google Business Profile linked and cross referenced
    • Search Console and Analytics connected and verified
    • A written list of what to fix next, in order
  • Technical SEO audit and fix

    $4,800

    Traffic dropped and nobody can tell you why.

    Everything included

    • Full crawl of every page
    • Core Web Vitals measured on real devices
    • Index coverage, canonical, and duplicate content review
    • Redirect chain and broken link audit
    • Structured data validated against Google requirements
    • Log file review where hosting allows it
    • Every fix inside the audit carried out, not just listed
    • A written report with before and after numbers
  • Accessibility audit and remediation

    $5,400

    You need the site to meet WCAG 2.1 AA and to be able to prove it.

    Everything included

    • Automated audit of every page
    • Manual keyboard testing of every interactive element
    • Screen reader testing on VoiceOver and NVDA
    • Colour contrast measured on every text and background pairing
    • Every fix carried out, not just listed
    • A written accessibility statement for your site
    • A retest and a report you can hand to a regulator or a client
  • Analytics and conversion tracking

    $1,600

    You have Analytics installed and it tells you nothing useful.

    Everything included

    • Google Analytics 4 configured properly, not left on defaults
    • Every inquiry path tracked as a conversion
    • Call, form, booking, and email click tracking
    • Search Console connected and cross referenced
    • A one page dashboard showing the four numbers that matter
    • A thirty minute session teaching you to read it
  • Strategy day

    $3,500

    You want the plan before you want the website.

    Everything included

    • A full day together, in person in Kelowna or on video
    • Audience, positioning, and competitor review done live
    • Search demand research for your market
    • Site map and page priority decided in the room
    • A written plan you can hand to anyone, including another agency
    • The fee comes off any build booked within ninety days

Prices are in Canadian dollars. GST is added at invoicing.

Already have a site you are stuck with?

Every plan on this page works on a website somebody else built. You do not have to buy a rebuild to get the search work started.