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Websites for clinics

Fill the schedule, by the rules

Clinic websites that book new patients online, show up in local search, and follow your college's advertising standard on every page. Three fixed prices, published in full.

See the packagesBook a call

The real problem

New patients choose a clinic on their phone.

They search for a clinic near home, compare a few sites, and book the one that makes it easy. A lot of that happens after hours, when nobody is there to answer the phone.

A site that only lists a phone number sends those patients to the clinic down the street that lets them book.

Your site also has rules to follow. BC's health colleges treat your website as advertising, and they limit testimonials, titles, and comparisons. A designer who has never read your college's standard can write a page that draws a complaint.

Why clinics are different

Your college reads your website too

Each BC health college publishes its own advertising standard. We read yours before we write a word, and we check every page against it before launch. Here is some of what those standards cover.

  • Testimonials

    BC's veterinary college bars testimonials from advertising. The college for chiropractors, massage therapists, and naturopaths asks licensees not to solicit them. We build review features only where your college allows them.

  • Titles

    In BC, a physician can use the word specialist only with Royal College or College of Family Physicians of Canada certification. We use the titles your college allows, and nothing more.

  • Comparisons

    Complementary health licensees must not use language that implies they are better than other practitioners. So we write facts a patient can check, not "best" or "leading."

  • Records

    The same college asks licensees to keep copies of their advertising for three years. You get a dated PDF copy of every page at launch.

  • Every discipline

    A clinic with physiotherapists and massage therapists answers to two colleges. We check each page against every standard that applies to the people on it.

  • Your sign off

    Your license is on the line, so you approve every page. Anything we cannot settle goes on a list for you to raise with your college.

Read the standards yourself: veterinarians (CVBC), physicians (CPSBC), and complementary health (CCHPBC). Rules differ by college, so we work from the one that governs you.

What the site has to do

Six jobs, from first search to first visit

Every package below does all six.

  • Book without a phone call

    New patients book from any page, at any hour. The site connects to the booking system your front desk already uses.

  • Show up nearby

    Patients search for a clinic close to home. Location pages and a current Google Business Profile put you on that list.

  • Introduce the people

    Patients choose a person, not a logo. Every practitioner gets a page with credentials, focus areas, and a book button.

  • Explain every service

    A page for each service says what it treats, what to expect, what it costs, and how billing works.

  • Follow the rules

    Every page is checked against your college's advertising standard before launch, with a written record you keep.

  • Count new patients

    Bookings are tracked by source, so you see which searches and ads bring new patients and which ones do not.

Three packages

Priced as products, not proposals

Each build is a sum of products on the pricing page, so you can check the math. Each package also starts a Search plan on launch day, because a clinic site earns its keep when new patients find it.

  • Practice

    $18,500plus Search monthly

    A single clinic with its words and photographs ready that wants new patients booking online.

    Timeline
    4 weeks
    Payment
    50% to book, 50% at launch

    Everything included

    • Twelve page Template website with every Template inclusion
    • Online booking connected to the system you already use
    • A page for every service and every practitioner
    • Google Business Profile set up, verified, and linked
    • Every page checked against your college's advertising standard
    • Schema written for your discipline, so search and AI tools read you right
    • Search, Focused from launch at $2,500 a month, three month minimum

  • Clinic group

    $58,200plus Search monthly

    A group with more than one location, more than one discipline, or both.

    Timeline
    12 to 14 weeks
    Payment
    40% to book, 30% at design approval, 30% at launch

    Everything included

    • Custom website up to twenty-five pages with every Custom inclusion
    • Up to three locations, each with its own page, booking calendar, and Google Business Profile
    • Team pages your staff can update as practitioners join and leave
    • Every page checked against each college that regulates your practitioners
    • A full day of photography direction across your locations
    • Analytics that report new patients by location, service, and source
    • Each added location at a fixed price
    • Search, Full from launch at $4,500 a month, three month minimum

More than three locations?

Added location: $3,000 per location. Your next location, added to the Clinic group system at a fixed price.

Already have a site you like?

Advertising rules review on its own: $2,400. Works on a site somebody else built.

Want the website on its own?

The Template and Custom builds on the Websites page come with no Search plan attached.

Prices are in Canadian dollars. GST is added at invoicing.

After launch

Search starts on launch day

Focused search for one location. Full search for a group. Ads when you want new patients this quarter. Search plans have a three month minimum, then run month to month, and you can cancel by email.

  • Search, Focused

    $2,500a month

    One market, one city, and a short list of terms worth owning.

    Everything included

    • Keyword and competitor tracking, reported monthly
    • Two optimized pages or articles published each month
    • Technical fixes as they are found, not batched
    • Google Business Profile managed, including posts and photographs
    • Local citation building and clean up
    • Internal linking maintained as the site grows
    • Monthly report with rankings, traffic, and inquiries
    • A thirty minute call each month
    • Three month minimum, then month to month

  • Paid search and social

    $1,800a month

    You want inquiries this quarter, not next year.

    Everything included

    • Google Ads, Meta, or both, managed together
    • Campaign structure, keyword and audience research, and negative lists
    • Ad writing and creative direction, refreshed monthly
    • Landing page recommendations tied to each campaign
    • Conversion tracking configured and verified
    • Monthly report showing cost per inquiry, not impressions
    • Management fee covers up to $12,000 of monthly spend, then 15% of spend
    • Ad budget goes on your own card, billed by the platform to you

See every monthly plan

The homepage of Bunchgrass Physiotherapy, a made-up clinic, with a Book online button and a list of services

See a sample

A clinic homepage, built for a made-up practice

Bunchgrass Physiotherapy does not exist. Its homepage does, so you can see the booking, the team, and the plain wording before you call. Notice what is missing: no testimonials, no star ratings, and no "best in town."

See the sample clinic site

Before you ask

Questions clinics ask first

Can patients book online from the site?

Yes. We connect the booking system your front desk already uses, or help you choose one if you do not have one yet. New patients book from any page without a phone call.

Can we show patient reviews on our site?

In most cases, no. BC's veterinary college bars advertising testimonials, and other health colleges limit them. We check your college's standard and build only what it allows. Your Google reviews stay on Google, where patients left them.

Do you guarantee the site meets our college's rules?

No. Your college decides that, and your license is the one on the line. We check every page against the standard your college publishes, fix what we find, and give you a written record. Anything we cannot settle goes on a list for you to raise with your college. We build websites. We are not lawyers.

Do we have to buy Search?

With a clinic package, yes, for the first three months. That is the plan's minimum. After that it runs month to month, and you can cancel by email. If you want the website on its own, the Template and Custom builds on the Websites page come with no Search plan.

We have more than one location. What changes?

The Clinic group package covers up to three locations, each with its own page, booking calendar, and Google Business Profile. Each location after that is $3,000.

Which clinics do you build for?

Dental, orthodontic, physiotherapy, chiropractic, massage, naturopathic, medical aesthetics, and veterinary clinics across the Okanagan and Greater Vancouver. Okanagan clinics get in person sessions at no charge.

Twenty minutes, then a fixed price in writing.

Tell us about the clinic, the patients you want more of, and the college you answer to. The call ends with a written scope and a number. There is no charge for it.

Book a callSee every price