Template
from $8,500
My layouts, your brand.
The conditions
- Finished copy and finished photographs supplied before the build starts
- One named approver who can say yes
- Feedback back inside three business days
- One revision round
Everything, with the number on it
The whole price list
33 products, each with a fixed price and a written list of what it includes. Nothing here is priced by the hour. Nothing here changes once I have met you.
Two tiers
The difference is where the design and the words come from. Every other standard on this page applies to both.
Custom
from $28,000
Designed and written for your business.
The conditions
- A named decision maker available for four working sessions
- Feedback back inside five business days
- Photography booked or licensed before build week
Prices are in Canadian dollars. GST is added at invoicing.
Tier one
Template websites
My layout system with your brand, your words, and your photographs applied. Fast because the design decisions are already made.
Most booked
Website, six pages
$8,500
A company with one location and a clear service list.
- Timeline
- 3 weeks
- Payment
- 50% to book, 50% at launch
Everything included
- Six pages, built from the Lark layout system
- Your logo, colors, and typefaces applied throughout
- Your finished words placed and proofread for typos
- Up to thirty of your photographs cropped, compressed, and placed
- Mobile, tablet, and desktop layouts
- Contact form delivered to one inbox
- Local SEO setup: page titles, meta descriptions, and headings
- Schema markup on every page
- Google Business Profile linked and verified
- Google Analytics and Search Console connected
- Sitemap, robots file, and redirects from your old URLs
- Accessibility checks against WCAG 2.1 AA
- One revision round across the whole site
- Domain, DNS, and SSL set up and handed to you
- A recorded walkthrough of how to edit it
Website, twelve pages
$12,500
A company with several services, locations, or audiences to separate.
- Timeline
- 3 to 4 weeks
- Payment
- 50% to book, 50% at launch
Everything included
- Everything in the six page website
- Twelve pages instead of six
- A service page template you can repeat
- A news or blog section with the first three posts placed
- Up to sixty of your photographs cropped, compressed, and placed
- Internal linking plan across the service pages
Landing page
$3,200
One campaign, one offer, one page that has to convert.
- Timeline
- 1 week
- Payment
- 100% to book
Everything included
- One long form page from the Lark layout system
- Your words placed and proofread for typos
- Form or booking link with conversion tracking
- Mobile, tablet, and desktop layouts
- Page title, meta description, and schema markup
- Thank you page and goal set up in Analytics
- One revision round
Online store
$16,000up to 50 products
A company that sells a defined catalogue and wants it live fast.
- Timeline
- 5 to 6 weeks
- Payment
- 50% to book, 50% at launch
Everything included
- Shopify theme configured to your brand
- Up to fifty products loaded with your titles, descriptions, and photographs
- Collections, filters, and search
- Payments, taxes, and Canadian shipping rules configured
- Checkout tested end to end with a real transaction
- Abandoned cart email and order confirmation styled to your brand
- Product schema markup and a product feed for Google
- Six static pages: home, about, contact, shipping, returns, and FAQ
- Analytics, conversion tracking, and the Meta pixel
- One revision round
- A recorded walkthrough of order handling and stock
Tier two
Custom websites
Strategy, design, and writing made for your business from nothing. This is what a Vancouver agency builds, without the Vancouver overhead.
Most booked
Website, up to twelve pages
$28,000
An established company whose website has to do the convincing.
- Timeline
- 8 weeks
- Payment
- 40% to book, 30% at design approval, 30% at launch
Everything included
- Discovery: two working sessions, a competitor review, and a written strategy
- Keyword and search demand research for your market
- A design system built for you: type scale, color, spacing, and components
- Two homepage design directions, then one taken to finished
- Every page written from scratch, interviewed out of you
- Up to twelve pages designed individually
- Photography direction and a shot list for your photographer
- Custom illustration or iconography where the design calls for it
- Motion and interaction designed, not bolted on
- Technical SEO: speed, crawlability, internal linking, and redirects
- Schema markup written by hand for your business type
- Analytics, Search Console, and conversion tracking configured
- Accessibility built to WCAG 2.1 AA and tested with a screen reader
- Two revision rounds, at design and at build
- Staff training session and a written editing guide
- Thirty days of launch support after go live
Website, up to twenty-five pages
$45,000
More than one location, a long service list, or a team that has to be findable.
- Timeline
- 10 to 12 weeks
- Payment
- 40% to book, 30% at design approval, 30% at launch
Everything included
- Everything in the twelve page custom website
- Up to twenty-five pages designed individually
- Location pages built for local search, one per location
- Team and biography system that your staff can update
- A news or insight section with a content plan for the first quarter
- Search across the site
- Three working sessions instead of two
Landing page
$7,500
A launch or campaign where the page has to look nothing like anyone else.
- Timeline
- 2 to 3 weeks
- Payment
- 50% to book, 50% at launch
Everything included
- Strategy session and a written conversion plan
- One page designed from scratch, two directions shown
- Copywriting from scratch, interviewed out of you
- Custom motion and interaction
- Form or booking flow with full conversion tracking
- Two revision rounds
- A written test plan for the first sixty days
Online store
$42,000
A catalogue that is the business, not a sideline.
- Timeline
- 12 to 14 weeks
- Payment
- 40% to book, 30% at design approval, 30% at launch
Everything included
- Discovery, competitor review, and a written commerce strategy
- A custom Shopify theme built from your design system
- Custom product, collection, and cart experiences
- Product data structure and up to two hundred products loaded
- Product description writing for up to thirty hero products
- Payments, taxes, shipping, and returns configured for Canada and the United States
- Subscription, bundle, or wholesale setup where you sell that way
- Email flows built and styled: welcome, abandoned cart, and post purchase
- Product schema, merchant feed, and ecommerce tracking
- Load testing and a checkout tested end to end
- Two revision rounds
- Staff training on orders, stock, and merchandising
- Thirty days of launch support after go live
Before the build, or beside it
Brand and words
A website cannot fix a brand nobody can describe, and a beautiful page with weak words sells nothing.
Brand identity, Template
$4,500
You need a clean, usable mark and a rule book, and you need it this month.
- Timeline
- 2 weeks
- Payment
- 100% to book
Everything included
- Two logo directions, then one taken to finished
- Primary logo, stacked logo, and a favicon mark
- Colour palette with accessible pairings tested to WCAG 2.1 AA
- Two typefaces chosen and licensed for web and print
- A four page brand guide as a PDF
- Files in SVG, PNG, and PDF, in color, black, and reversed
- One revision round
Brand identity, Custom
$18,000
The name, the look, and the way you sound all need to be decided at once.
- Timeline
- 6 to 8 weeks
- Payment
- 50% to book, 50% on delivery
Everything included
- Brand strategy: audience, positioning, and a written messaging platform
- Competitor and category audit
- Three identity directions, then one taken to finished
- Full logo system: primary, secondary, stacked, mark, and lockups
- Colour system with accessible pairings tested to WCAG 2.1 AA
- Type system licensed for web, print, and presentation
- Photography and illustration direction with a reference library
- Voice and tone guide with written examples
- Applications designed: business card, email signature, social profiles, and one print piece
- A twenty page brand guide as a PDF and a live web version
- Two revision rounds
- Handover session with your team
Page editing
$350a page
You wrote it. It needs shaping, cutting, and a headline that works.
- Timeline
- Runs alongside the build
Everything included
- Structural edit: order, headings, and what to cut
- Headline and subheading rewritten
- Call to action written
- Page title and meta description written for search
- One revision round
Copywriting from scratch
$1,100a page
There are no words yet, and the page has to sell.
- Timeline
- Runs alongside the build
Everything included
- A forty-five minute interview per page, recorded and transcribed
- Keyword research for that page
- Full page written, including headings, body, captions, and calls to action
- Page title and meta description written for search
- Two revision rounds
Full site copywriting
$9,500up to 12 pages
A whole site that needs one voice running through it.
- Timeline
- 4 weeks
Everything included
- Messaging platform: what you say first, second, and never
- Three interview sessions, recorded and transcribed
- Keyword research across the whole site
- Up to twelve pages written in full
- Headline system so future pages sound the same
- Page titles and meta descriptions for every page
- Two revision rounds
After launch
Monthly plans
Month to month after the stated minimum. Cancel by email, with no exit fee and no hostage taking of your accounts.
Care
$250a month
The site is finished and has to stay that way.
Everything included
- Hosting, DNS, and SSL managed
- Daily backups, with a restore tested every quarter
- Security patching and malware scanning
- Uptime monitoring with a one hour check
- Broken link and form delivery check each month
- A monthly report you can actually read
- A reply to you inside two business days
Most booked
Care Plus
$450a month
Prices, hours, staff, and photographs change through the year.
Everything included
- Everything in Care
- Up to four change requests a month
- A reply to you the same business day
- Quarterly check of page titles, descriptions, and site speed
- Quarterly accessibility spot check
Care Pro
$750a month
The site changes most weeks and has to keep ranking.
Everything included
- Everything in Care Plus
- Up to ten change requests a month
- One new page built each quarter
- Monthly search performance report with what to do next
- Annual accessibility audit against WCAG 2.1 AA
- A thirty minute call each month
Search, Focused
$2,500a month
One market, one city, and a short list of terms worth owning.
Everything included
- Keyword and competitor tracking, reported monthly
- Two optimized pages or articles published each month
- Technical fixes as they are found, not batched
- Google Business Profile managed, including posts and photographs
- Local citation building and clean up
- Internal linking maintained as the site grows
- Monthly report with rankings, traffic, and inquiries
- A thirty minute call each month
- Three month minimum, then month to month
Most booked
Search, Full
$4,500a month
Several locations or service lines, competing against agencies.
Everything included
- Everything in Search, Focused
- Four optimized pages or articles published each month
- Digital PR and link acquisition, with every link reported
- Quarterly technical audit and remediation
- Conversion rate review with recommended page changes
- AI search visibility tracking across the assistants people actually use
- A sixty minute call each month
- Three month minimum, then month to month
Paid search and social
$1,800a month
You want inquiries this quarter, not next year.
Everything included
- Google Ads, Meta, or both, managed together
- Campaign structure, keyword and audience research, and negative lists
- Ad writing and creative direction, refreshed monthly
- Landing page recommendations tied to each campaign
- Conversion tracking configured and verified
- Monthly report showing cost per inquiry, not impressions
- Management fee covers up to $12,000 of monthly spend, then 15% of spend
- Ad budget goes on your own card, billed by the platform to you
Email marketing
$1,450a month
A list you already own and have never properly used.
Everything included
- Two campaigns written, designed, and sent each month
- Automated flows maintained: welcome, nurture, and win back
- List segmentation and health monitoring
- CASL consent records kept and audited quarterly
- Deliverability monitored, including SPF, DKIM, and DMARC
- Monthly report on opens, clicks, and revenue
Bolt on to either tier
Add-ons
Each one is a product on its own. Buy it with a build or buy it for a site somebody else made.
Extra page, Template
$850a page
One more page on a Template build.
Everything included
- Built from the Lark layout system
- Your words placed and proofread for typos
- Page title, meta description, and schema markup
- Added to the navigation, sitemap, and internal links
Extra page, Custom
$1,800a page
One more page on a Custom build.
Everything included
- Designed individually within your design system
- Written from scratch or edited from your draft
- Page title, meta description, and schema markup
- Added to the navigation, sitemap, and internal links
Rush delivery
50% of the build price
You need it in half the time.
Everything included
- The timeline is halved, not the scope
- Your feedback window drops to one business day
- Your project takes the next available slot rather than the queue
- Available on any build, quoted before you commit
Migration from Wix, Squarespace, or WordPress
$3,200
You are leaving a platform and cannot lose your rankings.
Everything included
- Full crawl and inventory of every existing URL
- Content and image export
- Redirect map written, tested, and deployed
- Domain, DNS, and email records moved with no downtime
- Search Console change of address filed
- Rankings monitored weekly for eight weeks after the move
- A written record of what moved where
Google Business Profile setup
$1,200
Your profile is wrong, unclaimed, or empty.
Everything included
- Profile claimed and verified
- Categories, services, and attributes chosen and filled
- Business description written
- Twenty photographs cropped, named, and uploaded
- Opening hours, holiday hours, and service area set
- Review request link created and a request template written
- Duplicate and incorrect listings reported and removed
Local SEO setup for an existing site
$2,400
Your site is fine. Its search setup is not.
Everything included
- Keyword research for your market
- Page titles and meta descriptions rewritten across the site
- Heading structure corrected
- Schema markup written and deployed
- Sitemap, robots file, and canonical tags fixed
- Google Business Profile linked and cross referenced
- Search Console and Analytics connected and verified
- A written list of what to fix next, in order
Technical SEO audit and fix
$4,800
Traffic dropped and nobody can tell you why.
Everything included
- Full crawl of every page
- Core Web Vitals measured on real devices
- Index coverage, canonical, and duplicate content review
- Redirect chain and broken link audit
- Structured data validated against Google requirements
- Log file review where hosting allows it
- Every fix inside the audit carried out, not just listed
- A written report with before and after numbers
Accessibility audit and remediation
$5,400
You need the site to meet WCAG 2.1 AA and to be able to prove it.
Everything included
- Automated audit of every page
- Manual keyboard testing of every interactive element
- Screen reader testing on VoiceOver and NVDA
- Colour contrast measured on every text and background pairing
- Every fix carried out, not just listed
- A written accessibility statement for your site
- A retest and a report you can hand to a regulator or a client
Booking or scheduling integration
$2,400
People should be able to book without emailing you.
Everything included
- Platform chosen with you and configured
- Services, durations, buffers, and staff calendars set up
- Styled to match your site rather than dropped in as a widget
- Confirmation and reminder messages written
- Payment or deposit taken at booking where you want one
- Conversion tracking on completed bookings
- A recorded walkthrough for your team
Photography direction
$1,600a half day
You are booking a photographer and the shots need to fit the site.
Everything included
- Shot list written against the page designs
- Crop and aspect ratio specification for every placement
- Mood board and reference images
- On set direction for a half day, in person or on a video call
- Selects chosen, cropped, compressed, and placed on the site
Analytics and conversion tracking
$1,600
You have Analytics installed and it tells you nothing useful.
Everything included
- Google Analytics 4 configured properly, not left on defaults
- Every inquiry path tracked as a conversion
- Call, form, booking, and email click tracking
- Search Console connected and cross referenced
- A one page dashboard showing the four numbers that matter
- A thirty minute session teaching you to read it
Second language version
$6,500
Your market reads in more than one language.
Everything included
- Full site duplicated in the second language
- Professional translation by a human, reviewed by a second human
- Language switching built into the navigation
- Hreflang tags and separate sitemaps
- Page titles and meta descriptions translated, not machine copied
- Separate Search Console property set up and verified
Strategy day
$3,500
You want the plan before you want the website.
Everything included
- A full day together, in person in Kelowna or on video
- Audience, positioning, and competitor review done live
- Search demand research for your market
- Site map and page priority decided in the room
- A written plan you can hand to anyone, including another agency
- The fee comes off any build booked within ninety days
Before you book
Questions
Why is every price on the website?
Because the alternative wastes your time. Most agencies make you sit through a discovery call before they name a number, and the number depends on what they think you can pay. Every price here is fixed and the same for everyone. You can decide whether to call me before you call me.
Do you ever charge by the hour?
No. Everything is a product with a fixed price and a written list of what it includes. If the work grows, I name the new number in writing before anything moves. You never get an invoice you did not expect.
What is the real difference between Template and Custom?
Template means my layouts with your brand, your words, and your photographs applied. It is fast because the design decisions are already made. Custom means the design, the words, and the structure are made for your business from nothing. Template starts at $8,500 and runs three weeks. Custom starts at $28,000 and runs eight to ten weeks.
Why does Custom cost three times Template?
Strategy, original design, and original writing. A Custom build includes discovery, competitor research, keyword research, a design system, two homepage directions, and every page written from an interview with you. A Template build includes none of that, on purpose, which is why it is fast and cheap.
What happens if I pick Template and then want custom work?
It becomes a Custom build and I tell you the number before anything moves. The Template price holds only while the Template conditions hold: finished copy and photographs up front, one named approver, feedback inside three business days, and one revision round.
Do I own the website?
Yes. You own the code, the domain, the content, and every account. Nothing is locked to me. If you leave, I hand over the files and the logins and help your next person find their way around.
Do I have to buy a care plan?
No. Care plans are a separate product and you can cancel any month. A site with no plan still works. It just means updates, backups, and monitoring are yours to run.
Are these prices in Canadian dollars?
Yes, every price on this site is Canadian. GST is added at invoicing.
Do you work outside Kelowna?
Yes. Most of the work happens over video either way. Kelowna and the Okanagan get in person sessions at no extra cost.
How do I start?
Book a call. It takes twenty minutes and ends with a written scope and a fixed price. There is no charge for it and no pressure after it.
Pick the line you want and book a call.
Twenty minutes. It ends with a written scope and the price you already read here.