No surprises
How a build actually runs
Eight steps, the same order every time. The parts that go wrong on website projects are scope and feedback, so both of those have a written rule rather than a hope.
01
The call
Twenty minutes
You describe the business and what the site has to do. I ask about your customers, your competitors, and the inquiries you wish you were getting. There is no charge and no pitch deck.
You end up with A written scope and a fixed price, emailed within one business day.
02
Booking
Same week
You sign a one page agreement and pay the deposit. That reserves a build slot in the calendar, and slots are first come.
You end up with A start date you can plan around.
03
Gathering
Week one
On a Template build you send finished words, finished photographs, your logo files, and the logins. On a Custom build this week is discovery sessions instead, and I write the words for you afterwards.
You end up with Everything needed to build, in one folder.
04
Design
Custom builds only, weeks two to four
Two homepage directions, shown live in a browser rather than as a flat picture. You pick one. I take it to finished and build the rest of the design system from it.
You end up with An approved design system and homepage.
05
Build
The bulk of the time
The site is built on a private staging address you can visit whenever you like. You watch it happen instead of waiting for a reveal.
You end up with A complete site on staging.
06
Review
Your feedback window
You send every change at once, in one list. I make them in one pass. Sending changes three at a time over two weeks is what turns a three week build into a three month one, so the list is the rule.
You end up with One revision round done, or two on a Custom build.
07
Launch
Launch day
The domain is pointed, the redirects from your old URLs go live, and Analytics and Search Console are verified before I tell you it is up. The balance is due that day.
You end up with A live website and a launch checklist you can read.
08
Handover
The week after
You get every login, every file, and a walkthrough recorded for whoever joins your team next. Custom builds carry thirty days of support after this.
You end up with Full ownership, with nothing held back.
Money, in plain words
Nothing here is negotiable after booking, which is the point of writing it down.
Template builds
50% to book, 50% at launch
3 weeks from the day the last piece arrives. One revision round across the whole site.
Custom builds
40% to book, 30% at design approval, 30% at launch
8 to 10 weeks from the day the last piece arrives. Two revision rounds, at design and at build.
If the scope changes
A new number in writing, first
Nothing outside the agreed scope gets built until you have seen the price and said yes by email. You will never open an invoice you did not expect.
If you go quiet
The build pauses, the slot does not
If feedback stops for more than fifteen business days the project is parked and restarting it costs 10 percent of the build price. That protects the clients who are on time.
Rush
Half the timeline, 50 percent over
The scope does not shrink and the quality does not drop. Your feedback window drops to one business day, because that is what makes it possible.
Start with the call.
Twenty minutes, a written scope, and a fixed price. Nothing else happens until you say so.