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Websites for law firms

Win the right clients, within the rules

Law firm websites that bring in the matters you want, screen out the ones you do not, and follow the Law Society of BC's marketing rules on every page. Three fixed prices, published in full.

See the packagesBook a call

The real problem

Clients choose a lawyer before they call one.

People in a hard moment read three or four firm websites, often at night, on a phone. They look for a lawyer who handles their kind of matter, explains how fees work, and seems easy to talk to.

A site that lists every practice area in one paragraph sends them to the firm that took the time to explain.

Your marketing also has rules. BC's Code of Professional Conduct says lawyer marketing must not be false, inaccurate, unverifiable, or reasonably capable of misleading. A designer who has never read the Code can write a page that breaks it.

Why law firms are different

The Law Society reads your website too

Chapter 4 of BC's Code of Professional Conduct covers lawyer marketing. We read it before we write a word, and we check every page against it before launch. Here is some of what it covers.

  • True and checkable

    Lawyer marketing must not be false, inaccurate, unverifiable, or reasonably capable of misleading. So every claim on the site is one a reader could check.

  • No specialist titles

    Unless the Law Society has authorized it, a lawyer must not use the title specialist or anything like it. We describe your practice areas without it.

  • Reviews

    The Law Society says every part of a testimonial must be true and verifiable. We build review features that meet that bar, or we leave them out.

  • Results

    Marketing must not create an unjustified expectation about the results a lawyer can achieve. So past outcomes appear with context, or not at all.

  • Readers in a hard moment

    Marketing must not take advantage of a reader's physical or emotional vulnerability. Injury and family pages inform. They do not pressure.

  • Your sign off

    Your practice is on the line, so you approve every page. Anything we cannot settle goes on a list for you to raise with the Law Society.

Read the rules yourself: Chapter 4 of the BC Code and the Law Society's ethics advisory on marketing.

What the site has to do

Six jobs, from first search to first meeting

Every package below does all six.

  • Explain each practice area

    A page for each kind of matter says who you help, what to expect, and how fees work.

  • Introduce the lawyers

    Clients choose a person. Every lawyer gets a page with year of call, practice areas, and a way to reach them.

  • Screen before the call

    The intake form asks only what your conflict check needs, and tells people not to send case details yet.

  • Show up nearby

    People search for a lawyer near them. Office pages and a current Google Business Profile put you on that list.

  • Follow the rules

    Every page is checked against the Law Society's marketing rules before launch, with a written record you keep.

  • Count new matters

    Inquiries are tracked by practice area and source, so you see which searches bring the work you want.

Three packages

Priced as products, not proposals

Each build is a sum of products on the pricing page, so you can check the math. Each package also starts a Search plan on launch day, because clients look for a lawyer in a search box first.

  • Practice

    $17,700plus Search monthly

    A small firm with its words ready that wants more of the right calls.

    Timeline
    4 weeks
    Payment
    50% to book, 50% at launch

    Everything included

    • Twelve page Template website with every Template inclusion
    • A page for every practice area and every lawyer
    • An intake form that asks only what your conflict check needs
    • Every page checked against the Law Society's marketing rules
    • Google Business Profile set up, verified, and linked
    • Calls and intake forms tracked as conversions
    • Search, Focused from launch at $2,500 a month, three month minimum

  • Multi-office firm

    $55,800plus Search monthly

    A firm with offices in more than one city, or more practice areas than one small site can carry.

    Timeline
    12 to 14 weeks
    Payment
    40% to book, 30% at design approval, 30% at launch

    Everything included

    • Custom website up to twenty-five pages with every Custom inclusion
    • Up to three offices, each with its own page and Google Business Profile
    • Lawyer pages your staff can update as people join and leave
    • Every page checked against the Law Society's marketing rules, with a written record
    • A full day of photography direction across your offices
    • Analytics that report new inquiries by office, practice area, and source
    • Each added office at a fixed price
    • Search, Full from launch at $4,500 a month, three month minimum

More than three offices?

Added office: $3,000 per office. Your next office, added to the Multi-office system at a fixed price.

Already have a site you like?

Advertising rules review on its own: $2,400. Works on a site somebody else built.

Want the website on its own?

The Template and Custom builds on the Websites page come with no Search plan attached.

Prices are in Canadian dollars. GST is added at invoicing.

After launch

Search starts on launch day

Focused search for one office. Full search for a firm with several. Ads when you want new matters this quarter. Search plans have a three month minimum, then run month to month, and you can cancel by email.

  • Search, Focused

    $2,500a month

    One market, one city, and a short list of terms worth owning.

    Everything included

    • Keyword and competitor tracking, reported monthly
    • Two optimized pages or articles published each month
    • Technical fixes as they are found, not batched
    • Google Business Profile managed, including posts and photographs
    • Local citation building and clean up
    • Internal linking maintained as the site grows
    • Monthly report with rankings, traffic, and inquiries
    • A thirty minute call each month
    • Three month minimum, then month to month

  • Paid search and social

    $1,800a month

    You want inquiries this quarter, not next year.

    Everything included

    • Google Ads, Meta, or both, managed together
    • Campaign structure, keyword and audience research, and negative lists
    • Ad writing and creative direction, refreshed monthly
    • Landing page recommendations tied to each campaign
    • Conversion tracking configured and verified
    • Monthly report showing cost per inquiry, not impressions
    • Management fee covers up to $12,000 of monthly spend, then 15% of spend
    • Ad budget goes on your own card, billed by the platform to you

See every monthly plan

The homepage of Talus Law, a made-up law firm, with its practice areas and a first meeting button

See a sample

A law firm homepage, built for a made-up firm

Talus Law does not exist. Its homepage does, with plain practice area pages, fees explained up front, and an intake form built for a conflict check. No specialist claims, and no promised results.

See the sample law firm site

Before you ask

Questions law firms ask first

Can our website say we specialize in family law?

We avoid the word specialist and anything like it, unless the Law Society has authorized it. The Law Society's own guidance says you can describe preferred practice areas as areas of expertise, as long as the wording does not suggest a special status. We write to that line.

Can we show client reviews?

Yes, if every part of each review is true and verifiable. That is the Law Society's test. We build review features that meet it, and we leave out anything you cannot back up.

Can we list case results?

With care. The Code says marketing must not create an unjustified expectation about results. We show a result only with the context a reader needs, and we leave it out when that context is not possible.

Will the intake form collect confidential details?

No. It asks only what your conflict check needs, such as names and the type of matter. It tells people not to send the details of their case until you confirm you can act.

Do we have to buy Search?

With a law firm package, yes, for the first three months. That is the plan's minimum. After that it runs month to month, and you can cancel by email. The Template and Custom builds on the Websites page come with no Search plan.

Do you guarantee the site follows the Law Society's rules?

No. The Law Society decides that, and your practice is the one on the line. We check every page against the Code, fix what we find, and give you a written record. Anything we cannot settle goes on a list for you to raise with the Law Society. We build websites. We are not lawyers.

Which firms do you build for?

Personal injury, family, real estate, wills and estates, and business law firms across the Okanagan and Greater Vancouver. Okanagan firms get in person sessions at no charge.

Twenty minutes, then a fixed price in writing.

Tell us about the firm, the matters you want more of, and the ones you would rather refer out. The call ends with a written scope and a number. There is no charge for it.

Book a callSee every price